Originally posted in r/adwords on reddit.
I’m the owner of a tutoring company and am stepping into the world of Google Ads for the first time. I’m on the brink of launching our very first search campaign and considering hiring someone from Upwork to manage and optimize it. Our budget is $1,000 per month and we used ChatGPT4 to set up all the ads, keywords and headlines etc.
As I’m new to this, I have several questions and am looking for your expert advice to guide me through this process.
- Optimization Frequency: How often should the campaign be optimized? I’ve read various opinions suggesting everything from weekly to monthly adjustments. Given that my campaign is brand new, what’s a good starting point to ensure it gains traction without micromanaging it?
- Time Commitment: For those of you who’ve worked with or as freelancers managing similar campaigns, how many hours per week (or month) are reasonable for managing and optimizing a campaign for a small business like mine? I want to make sure I’m not over or underestimating the workload.
I’m eager to learn and make this campaign a success for my tutoring company. Any advice, insights, or resources you can share would be incredibly valuable. Thank you in advance for your help!
1. Optimisation Frequency
Leave it running and don’t make decisions based on a daily trend, but work with average.
Don’t call a campaign off because it’s spent $50 without a conversion after a day without conversions, but reconsider that once you had 100 clicks and 0 form filled.
2. Time Commitment
The first few weeks take the longest, really, between setup (campaign setup, keyword research, creating the landing page, etc.) and initial optimisation (keyword exclusion, bids, landing page tweaks, etc.). It’ll be very easy once it’s on a cruising speed, the problem is reaching cruising speed.
Time require to manage it depends on experience. A newbie will take a few hours figuring out what someone experienced will take a few minutes to look at. It’s much like any other business.
I’d advise you to pay someone for an hour or two to review your campaigns after you’re done setting them up on your side, if you’re savvy (and you seem to be), you’ll learn a lot from a clean campaign structure.
$1000/mo isn’t too much money to spend on Google Ads and you won’t get many skilled/experienced people managing it regularly for under $200/mo (taking the high average of 20% of your ad spend as freelance/agency fees; do note it can be lower or higher than 20%, but that’s just to give you an indication).
It’s a common question for many small businesses: what and how much should I do?
At this level of spend, there’s no bad answer as long as you follow the best practice – every $ matters even more when you don’t have much to spend!
Best invest in a decent course if you can afford to – Ed Leake’s God Tiers Ads will take you away from the beginner level, no doubt.
Disclaimer: I am in no way affiliated with Ed Leake.