Originally posted on reddit (r/PPC), but deleted since then. Boo.
Question
It says that I have zero in the search terms and keywords tab.
Answer
Do you have Search with Display Expansion enabled? Hundreds of clicks for 15k impressions sounds like that to me.
There’s no search term data with Display Expansion. To clarify, there’s no search term data for ads appearing on the Display network through Display Expansion. You should still get search data if there’s any.
You can easily scroll the “Search Terms” report tab under “Insights & Reports” and check the bottom line, it should read:
- Total: Search Terms
- Total: Other Search Terms
- Total: Campaign
If your Total: Search Terms + Other Search Terms lines aren’t equal to the Total: Campaign line, it means you have ads running on Display.
If your Total: Other Search Terms line has all the clicks and impressions, your problem is the enigmatic privacy threshold.
How to disable Display Network for Search campaigns
Untick the “Include Google Display Network” under Campaign > Settings > Networks > Display Network (see below):
Incidentally, if you’re not sure about Search Partners, disable that too!
This is a very common mistake – if you are not sure what you’re doing, make sure you disable the “Search with Display Expansion” feature.
It may be enabled by default, so double-check that!